It’s been quite a long time since we’ve advanced our external communications. Many subscribers have already seen the improvements we’ve been making internally. As we have upgraded our technology for serving customers, we have also expanded our ability to do more with our websites.
During 2025, we’ll be getting a lot more use out of web-based ordering, merchandising, and outreach.
The reason for this is the sense we have of the decreasing relevance of social media. It’s no longer the “first wave” for customer contact. Algorithmic content delivery, AI-driven content moderation, spambots, and the simple fact that users are falling out of love with the major platforms are all negatives. Those, plus the fact that we don’t own or control the flow of information, are reasons we are finding a more robust website preferable.
Certainly, we’ll still be using social media. In fact, our feeds will probably increase. It is only that our primary point of contact will be our websites, so that our customers can always check in on our homepages and find out what’s most important without having to scroll around to see what they missed.
We hope you’ll roll with the changes, and find them to be more useful to you overall than it has been to try to keep track of GQ on social networks.
GQ Social Feeds
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